Society puts a lot of conditions on what’s acceptable and worthy of love. At the 2018 Cinci Pride Parade, Herbal Essences demonstrated that love should be limitless. The P&G team at Arc put together a multitude of design elements that expressed love in a beautiful way.
Key Visual using the iconic Herbal bottle
After the parade, our team set up a “compliments shower” to boost confidence. We attached a microphone to the shower head while one of our team members hid behind the curtain to improvise live compliments.
Pictured on the right: Lucy Osborne represents as our social influencer
Pictured on the left: The P&G Team in Cinci
Special Pack Mockup
Arc Creatives: Michael McMillen, Marjorie Boccio, Katie Meyer, Kelsey Eliason, Michelle Weed, Olen Amelia, Michelle Horne.