To help Kroger win with Millennials and get its fair share of the diaper category growth, Pampers wants to partner with Kroger on a campaign that gets Millennial moms to sign up for ClickList.
Problem: She doesn’t associate Kroger with buying online. She feels that the value she gets on diapers at club or on Amazon is better than she would get with Kroger.
Solution 01: With all the hassles of shopping for food, family and the little one, Mom could use a little more happiness. ClickList gives her all the services she loves like easy ordering, same-day pickup & more.
Solution 02: With a new baby on the way, your family is growing. And that means your shopping list is growing too. When you shop at Kroger with ClickList, you’ve got one destination to find everything you need for baby and beyond.