The Procter & Gamble team at Arc was asked to create a Pantene window display at Bed Bath and Beyond in New York City. Our goal was to highlight their Pro-V intense rescue shot formula that repairs damaged hair.
Problem: How do we clearly show that the Pantene product specifically repairs heat-damaged hair?
Solution: Create an eye-catching display of a hairdryer made up of multiple rescue shots. This will hang in the form of a sculptural art installation. Pedestrians will pass by the window and instantly connect the product with repairing heat-damaged hair.